Boost mobile downloading instant apps

It is the first factor that attracts a user, so the design and colors are vital to gaining a significant user base and increasing the number of downloads. Additionally, the icon needs to reflect the app's purpose. It should be indicative of what users will find upon installing the app. Thus, you need to understand the latest logo design trends of the industry and create a logo that represents minimalism, without undermining the business values. To boost mobile app downloads, you must take advantage of the numerous social media channels.

That said, social media marketing does not mean announcing the app's launch, upgrades, promos, and more. Instead, your strategy will be more effective if you promote your app by building its persona. Understand what the app would be like if it were a person, its personality, how it would act, sound, and more. Consistently, using a tone that reflects your app's persona would help in attracting the audience demographic for whom the app is intended.

Additionally, the best way to leverage social media to boost mobile app downloads is to access platforms where your target user base is most active. Converse and engage with the people to build a following pre-launch and continue the strategy post-launch for a steady number of downloads. ASO is how you raise your app's visibility and ranking in search results.

Thus, improving your app store page optimization is also one of the ways to increase app downloads. From the factors mentioned above that impact ASO, here are some elements of an app store page that directly influence the number of app downloads:.

Title — Aside from being short and catchy, you need to ensure the title includes relevant keywords for your audience to find your app in the app store. Plus, it needs to reflect the app's purpose, making it convenient for users to understand its function. Localizing the title for various countries and regions with different languages can also help raise the app's rank; and, thus, its downloads. Description — When writing the app description required by Metadata, it's best to put the essential details of the app function 'above the fold.

Include relevant keywords within the description, but avoid stuffing. So, include relevant images or screenshots to showcase real usage of the app, its principal features, and functions. Not only does it distinguish you from your competitors, but it is one of the ways to increase app downloads. Keywords — Keywords are vital to increasing your app's visibility in the app store. Like with SEO, they are what help users find what they need on the web.

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A lot of your downloads will come from organic searches , but many downloads will come from your web-version landing page. One of the most important aspects of your app description is your collection of photos, app screenshots, and videos.

Your app store page must be appealing. Photos related to your app that highlight your most popular and needed features will immediately encourage downloads. Screenshots from your app itself are what users will typically look at after they first find you in search results. If you have the necessary tools, you can even design a video for your app. And if you can, have your app subtitled and translated in several different languages.

Reaching out to as many people as possible is key to increasing your download rate, after all. If you can draw positive user reviews from fans of your app, you can see your downloads increase exponentially. This can also help enhance your app store visibility.

You might be tempted to purchase fake reviews just to increase the amount of attention your app is receiving as a whole. But if the app store finds out you used this tactic, you may have your app suspended entirely. Organic reviews from real people are far more valuable to your app than fabricated ones because you as the developer can learn from it as well. Not only will the feedback provide other users with an understanding of your product, it can also inform you about what needs to be fixed or changed.

So, send out requests to a variety of people with real influence. Popular YouTubers and critics on major tech websites with large readership are some great targets for your requests. Because you took the time to alert them to something related to your product, they might return the favor by reviewing you positively.

Refer them to the new article and they might write their own with the initial reviews in mind. You can also offer incentives to users who leave you reviews. This is a great method to increase the amount of users who actually choose to do so.

Coupon codes, tangible prizes, or redeemable points to be used within the app can all be great encouragement for people to leave you positive reviews. If your app is available with a pay-to-download monetization model, you can experiment with temporary price drops to drive downloads. An analysis by Distimo compared downloads and revenue data estimates for 12 games from the week of their price-drop promotion to the previous week without the promotion.

The games were able to increase total global revenue by an average of percent in the seven days during the price-drop promotion. Sure, this might not work for every app or game. But if you have loyal users and powerful word-of-mouth, people might jump at the opportunity to snag your app on the cheap.

According to a story from Entrepreneur. Release October 16, Date Added October 16, Version 4. Operating Systems. Operating Systems Android. Additional Requirements Compatible with 2. Total Downloads Downloads Last Week 0. Report Software. Related Apps. Google Play Free.

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